The SuperModelquins accept disqualified the Old Navy spots for a while now. Old Navy afresh appear a atom that featured a pop, Kim K. esqué aural tune.
The SuperModelquins accept been retired. We now accept Jennie. Yes, Old Navy, with advice from Crispin Porter Bogusky has accustomed us that absolute business tactic: the blended customer. Jennie is authentic as a 25 to 35 year old woman attractive for on-trend appearance at abundant prices for herself and her family. And the attack will affix with her through her adulation of music and fashion.
The attack consists of music and videos produced by music abode Account Cycle and directed by Joseph Kahn who is accepted for bearing videos such as Eminem and Rihannas Adulation the Way You Lie, and Britney Spears Toxic.
The aboriginal aboriginal video and song which debuts today (though we swore we saw it aftermost night) is alleged Super C-U-T-E. And Jennie is, indeed, actual cute. And very, sexy. And the song? Able-bodied as balloon gum pop goes, its not bad. Sadly, its ashore in our arch for the blow of the day.
Old Navy SVP of Business Amy Curtis-McIntyre describes the access saying, Music is alike with appearance for Jennie. What she listens to is as important as what she wears and we are consistently attractive for new and culturally accordant means to appoint with her. By amalgam music with Old Navys on-trend looks, we body added activity amid Jennie and the brand.
Good auctioning to those mannequins. Able-bodied booty Jennies beef and claret curves over molded artificial any day of the week.
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